Purina’s IM Technology Delivers Predicatable Performance

black beef cow in pasture. Learn more by reading Purina's IM Technology Delivers Predicatable PerformancePurina’s IM Technology delivers! A stable digestive system is the key to healthy, high-performing cattle. Traditional hand-feeding methods often lead to binge eating, where cattle consume their entire supplement in minutes. This disrupts their digestive system, reduces forage intake, and limits nutrient absorption. Purina’s Intake Modifying (IM) Technology offers a smarter solution.

IM Technology encourages cattle to eat multiple small “snacks” throughout the day. This provides a steady flow of essential nutrients to the rumen microbes, or “bugs,” that are vital for digestion. When these bugs flourish, your cattle can more efficiently digest and utilize forage. As a result, your herd gets more nutrition from your existing grass or hay, reducing your reliance on expensive supplements.

Purina’s Controlled Intake Systems, featuring IM Technology, deliver significant benefits:

  • Optimal Nutrient Flow: Multiple daily snacks improve digestive function and health.
  • Smart Consumption: Cattle eat more supplement when forage quality is poor and less when it’s high.
  • Maximized Forage Use: Enhances grazing distribution and gets the most from your pasture.
  • Reduced Labor Costs: Weekly feeding can replace daily hand-feeding, saving time and money.

By increasing the value of your most economical resource—your grass or hay—IM Technology delivers predictable performance from your herd.

Ask us about Purina products with IM Technology, including Accuration®, Sup-R-Block®, and IMPACT®, to find the right program for your cattle.